Have you ever thought of why in spite of giving your best efforts to raise funds for your educational trip, you have failed to meet expectations? It can be because of natural causes like bad weather, unsuitable time and date to host the fundraiser or inadequate and outdated marketing strategies.
You have to consider a fresh approach when publicizing your school fundraising campaigns. For example, the most common way of marketing is distributing printed adverts via newspapers, various magazines, buying ad space on television, and radio. Other than that you have to ensure you promote related events and activities of your school through a wide range of online platforms.
You will hardly find a school without a website. You should utilize your website to spread the word about your events and activities. Write interesting content describing your fundraising events – features and a list of noted guests who have or will be attending the program. Don’t forget to mention the names of reputed donors who have been associated and have supported your cause for years. Additionally, you must add the “Donate Now” button on individual website page to let people quickly take the decision whether or not to support you. You can also include the online fundraising event registration or online ticketing link on each web page to develop a curiosity amongst visitors to click on the same and finally register for your event.
Maintaining a blog is a brilliant way to reach out to more people. For example, in addition to giving details on your school website, insert highly appealing, sensitive articles on the blog. Add as many attractive images as possible – often images convey things far more easily than words. Also post your event registration or ticketing booking link with the blog posts to let people quickly visit the page and sign in for your event(s).
Social media websites such as: Facebook, Twitter, LinkedIn, Google+, MySpace, etc. can be used to post your event details and publicize the same. These sites have millions of users regularly browsing through various profile pages to view and like posts that appeals most to them. If you can develop an interesting profile page with lots of content, images, relevant web page links, and videos, chances are that more people will view your pages, recommend it to their friends to look up your page, and click on the registration link to gain entry to your school fundraising events.
Online publishing tools such as: YouTube, etc. can be utilized to connect on a more personal level with people. You can upload multiple videos on this site for free, to share fundraising campaign experiences with multi-cultured and multi-lingual people.